News
 2017.02.20
The financial results of fiscal year 2016 reveals a promising reform strategy of Parkson in China
Parkson released its financial result of fiscal year 2016 in Hong Kong. The total sales amounted to some 16.6 billion yuan with an apparent increase in 2016Q4 by 1.4%. The total operating income in 2016 sums up to some 4.6 billion yuan.
As the management of Parkson claimed, "the year of 2016 was challenging as well as exciting. We witnessed the evolution of E-commerce, new retail concepts and relevant technology involved to change the whole picture of the retail market. We love to embrace the changes and dare to reform ourselves to better adjust to the market. We seems doing right and is quite welcomed by the consumers."
Indeed, the year of 2016 is quite competitive intensively. On the contrary to the promotion and discount strategy which is now popularly adapted by our competitors, Parkson chooses to reform its business structure and strategy as below to better fit the trendy consumption needs.
Optimization of retail channels and store network
Parkson insists in designing tailor-made reform strategy for every store to optimize assets as well as to better adapt itself into the booming market in China.
Shanghai Parkson Newcore city mall
Qingdao Lion Mall
Optimization of product and service strategy
Parkson now is enriching its product strategy to optimize the shopping experience in China.
Parkson Supermaket in Shanghai
Hogan Bakery boutique store
Moreover, there will be various new type of stores come to the market in 2017 such as Pakrson Beauty, etc. to bring more services for our consumers.
CRM management and multi-dimensional interaction
Parkson has obtained quite a large amount of members. Parkson has as well bring a rich CRM strategy in China to provide various welfare for our customers including discounts, samplings, VIP balcony tickets, etc. The amount of our members has reached over 8.1 million in 2016. The fans in Wechat account is now over 2 million.
Parkson is aware of the challenges and is well prepared to face it. We strongly believe a promising future both for China and for Parkson.
Back
|
