News
2017.08.18
Parkson releases 2017Q2 financial results
Parkson, the fashion lifestyle retailer, releases its 2017Q2 financial results in August 18th in Hong Kong. the first-half-year operating income increased by 1.9% to 2.369 billion RMB, while the operating profit amounts to 70.57 million RMB.
Parkson welcomes the result as the success of its transform strategy as the elaboration below.
deepen the reform strategy with emphasis on cosmetics
Within the past few years, the retail market in China has rapidly evolved itself. Retail players in the market have to face both the booming of E-commerce and the consumption changes of Chinese consumers. In the meantime, Parkson insists in market analysis and consumer insights to reform itself to better adapted to the market.
For instance, the category of cosmetics is always the focus and strength. For the past years, Parkson keeps enhancing its product strategy to provide various cosmetics brands including Dior, Lancome, Sisley, YSL, Giorgio Armani, Fresh, etc. In the meantime, the famous cosmetics carnivals also becomes the characteristics of Parkson to provide a real carnival to consumers with emphasis on cosmetics as well as a new brand image of fashion, young and dynamic to bring a booming sales volume.
Also, the upcoming Parkson Beauty in Changsha would bring a totally new concept of cosmetics retailing to the market, bring a new concept of service to the consumers.
Multi-dimensional development to enlarge the business
Parkson has developed a multi-dimensional business in China other than department store, including shopping mall (Qingdao Lion Mall), Outlet (Parkson Newcore city mall), Supermarket (Parkson Supermarket), and catering (Hogan bakery), etc to enlarge the service scope and shopping experience for Chinese consumers.
Qingdao Lion Mall
Nanchang Parkson Newcore city mall
Parkson supermarket
Hogan Bakery
Interactive marketing campaigns to optimize shopping experience
There is a significant trend in retail industry that consumers nowadays welcome more experiential communication via social and interactive activities. Hence Parkson now has been utilizing the latest channels such as live show, social media to engage the young generation with ample fashionable campaigns, including the four cosmetics carnivals per year, cross-marketing with various fashion and lifestyle brands such as Lancome, Estee Lauder, Club Med, etc.
In the meantime, Parkson has been taking great efforts in upgrading the CRM methodology by co-branding with various brands to provide diversified welfare to its consumers, as well as to build up a new brand image as a fashion lifestyle retailer.
Moreover, Parkson is also highly confident about the future of Chinese consumption market. There will be more innovative brands and products to be offered to this booming market.
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