News
 2018.01.23
Parkson and Secoo collaborate to build a boutique lifestyle ecosystem
On January 23rd, Parkson Group (Stock Code: 3368) signed a strategic cooperation agreement with the largest boutique lifestyle platform Secoo in Asia (NASDAQ:SECO) in Shanghai. Through this strategic cooperation, the two parties will integrate their respective advantageous resources, build an online and offline channel sales service network, complement each other’s members’ rights, explore smart retail applications, and realize the reconstruction and upgrade of new retail “consumers, products, and market”.
Parkson Group and Secoo Group reached strategic cooperation in Shanghai
This day, Zhang Ruixiong, executive director and chief executive of Parkson Group, Parkson Group Executive Director and Brand Director Chong shan Shan, Founder and CEO of Secoo Li Rixue, Secoo Store Commercial CEO Chen Jianhao, and Secoo Commercial Operation Center Yu Guilin attended the signing ceremony.
Zhang Ruixiong, executive director and chief executive officer of Parkson Group, said: “Sicoo is the leader in the field of luxury e-commerce in China. Parkson is a world-renowned department store industry giant. The two strong companies of listed companies will bring together the new retail industry. With a strong impact, we hope that through the integration of resources, both parties will work together to create a more intelligent, intelligent, integrated and high-end quality service for consumers."
According to Li Rixue, founder and CEO of Secoo, “The 20th year was the tenth anniversary of the establishment of Secoo. After ten years of hard work, Secoo has become the most knowledgeable enterprise in China and even Asia, and Parkson is a world-renowned large department store company. I am very respectful about the open mindset of the new trend. The perfect cooperation with Parkson will definitely increase the coverage of our business and reach the people. "
Secoo and Parkson Jointly Expand New Product Times Online and Offline
In the past 2017, it was considered as the “new retail first year”, and traditional businesses and the Internet were deeply integrated. With user demand as the driving force, advanced technologies such as big data, cloud computing, and artificial intelligence were integrated into the production, circulation, and sales of commodities. The whole process of marketing, online and offline barriers are being broken, and traditional retail forms are fissile under the tide of the Internet.
Parkson has been stationed in China since 1994 and currently operates 44 stores in 31 cities in Mainland China. In the face of changes in the current environment, Parkson is also actively changing to respond to changes in current consumer upgrades; meet new consumer demand; and gradually deepen Online layout, try to diversify cooperation and complement each other with an open attitude; Siku has become the life service platform with the largest transaction volume, the largest number of brand cooperation, the most complete commercial ecology, and comprehensive coverage of high-end people in the luxury goods industry. Parkson's first choice. The strategic cooperation between the two parties will jointly develop online and offline maps, and fully cooperate in business development such as branding, sales, membership access, and smart retail applications.
It is reported that this strategic cooperation will cover four aspects: "Brand and commodity mutual settlement and sales", "collaboration between offline stores", "complementary membership benefits" and "exploring smart retail application and data construction and application". By then, some of Parkson's brands and products will be placed on the other side of the platform with each other's products, relying on their respective advantages to drive sales. In terms of on-line physical store cooperation, Secoo will enter Parkson Mall Service Center, and Parkson will also choose to locate matching stores and introduce it into Secoo offline store. Both users can achieve online orders through O2O business, and store goods offline. Secoo and Parkson members can use the other party's rights and interests to exchange resources and enjoy reciprocity in VIP room usage, parking privileges, special events, and level matching. In addition, Secoo consumer financial products will also be applied throughout Parkson, including Secoo will also become Parkson online shopping payment options, Secoo will be fully stationed in all Parkson offline stores, to provide users with more convenient and safe consumer services. Under the smart retail trend, Parkson and Secoo will continue to explore smart retail applications under the new retail model to better enhance store shopping experience and sales.
Online strategy is now a department store transition trend, while Parkson is now fitting to Modern Lifestyle
According to the “China's department store industry development report 2016-17” released by the China Department Stores Business Association, the O2O model is already the mainstream of the market in the current department store retail market. Many traditional department stores also build their own e-commerce platforms, digitizing stores, and general channels. The omni-channel strategy has become major, platform-based, scenario-based, and entertainment-oriented.
With this trend, Parkson is also actively seeking an extension of its online presence. "Parkson Mall" as the first mobile shopping app launched by Parkson, empowers store operations; enables consumers to purchase counter products online, and can pick up goods online or store out at home to provide consumers with a better shopping experience In addition, Parkson’s WeChat public accounts have received over 2.4 million attention since its opening in 2014, further promoting the Group’s transformation into a new image of young fashion.
Parkson insists on innovative business model to provide users with quality life experience
Zhang Ruixiong, executive director and chief executive of Parkson Group, once said: “For Parkson Commercial Group, the innovative business model is an important development strategy for the transformation of traditional department stores.” The cooperation with Secoo is obviously also Parkson’s offering a quality lifestyle. New exploration. As the cooperation between the two parties deepens, Parkson and Secoo will jointly explore smart retail applications under the new retail model, as well as the resulting data preservation, mining and application, enhance store shopping experience and sales, reduce operating costs, and create new Retail outlets. With the cooperation between the two sides, the new image of online and offline new retail will gradually begin to appear in front of high-end consumers, providing users with a better boutique experience.
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