News

　2021.03.11

Parkson × IP"Wu Huang Wan Shui": Spring Cosmetic Festival

With the arrival of International Women's Day, Parkson Spring Cosmetics Festival collaborated with popular online IP "Wu Huang Wan Shui ".

Together with the IP launched the “Be Yourself ‘Pin’ Queen” co-branding campaign and launched limited Parkson boxes for Spring Festival, and on-line interaction mini-program named "Queen's Offer". The mini-program invites members to win red envelope and the right to purchase gift boxes and enjoy exclusive offer. prices.

As a result, the 2021 Parkson Spring Cosmetics Festival successfully attracted 110K new members. The event achieved significant exposure, to more than 1.2 million, and the number of interactions over 700,000 times.
In the meantime, the campaign enhanced Parkson’s role among consumers in terms of "festival", "gifts", "shopping" and other key consumption occasions.

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