Parkson Retail Group (‘Parkson’) is the retail division of the Malaysian Lion Group, which opened its first department store in Beijing -a middle-upper end store- in 1994. Today Parkson proudly operates 45 stores (including Parkson Newcore Mall) across 31 cities, and 20 provinces.
With 23 years of retailing experience in China, Parkson is a renowned foreign brand with strong brand recognition to Chinese consumers. Parkson enjoys a wide national presence and a strong base, also develops well-established relationships with various distinguished international and domestic brands, enabling Parkson to catch the market development trend and consumer behavior patterns.
With the constant development and change of retail industry, parkson is ready for the future growth which continues to redefine its merchandise and brand strategy, strengthens its lifestyle element and launches new recruit program, in order to satisfy consumer’s demand and maintain its status as one of the leading retail department stores.