In 1994, Parkson China (“Parkson”) opened its first department store in Beijing, positioning itself at the middle and middle-upper end of the retail market of the People’s Republic of China (“PRC”). Parkson is one of the first foreign department store chains to establish a presence in PRC. Todate, it is one of the premier retail operators in PRC having an extensive network of department stores covering 35 major cities in PRC.
Parkson is a renowned foreign brand with strong brand recognition focusing on fashion and lifestyle among the middle and middle upper class consumers. Over the years, Parkson has developed well-established relationships with various distinguished international and PRC domestic brands, allowing Parkson to offer a wide range of merchandise in its stores. This also enables Parkson to develop its image in the minds of the consumers and maintain its status as one of the leading retail department stores in PRC.